CHALLENGES &
OPPORTUNITIES
AHEAD

14th edition
October 18, 2017
Radisson Blu Hotel Bucharest

18 October 2017, Radisson Blu Hotel Bucharest
08:30 - 09:00

Conference registration and welcome coffee

09:00 - 11:00

Plenary Session I – MARKET OVERVIEW

09:30 - 10:00

Iancu Guda

Services Director Coface A macroeconomic outlook: Is Romania able to face new recession?
10:00 - 10:30

Gabriela Luca

Market Trend Hunter GfK Romania Grocery shopping in 2017. What drove the year so far?
10:30 - 11:00

Diana Enachescu

Senior Management Consultant A.T. Kearney The Romanian Retail Market, Between Dynamism and Consolidation
11:00 - 11:45

Coffee Break, Networking

11:45 - 13:30

Plenary Session II – RETAILERS’ ROUND UP

11:45 - 12:15

Andreea Mihai

Marketing & Communication Director Carrefour Romania Will Carrefour get the point for taking over Billa?
12:15 - 12:45

Ionuț Parfente

Head of Fruits & Vegetables Purchases Kaufland România Models to revive the relationship with the Romanian producers
12:45 - 13:00

Gabriela Dumitru

Cluster Head South CEE Sales and Business Development Mastercard Advisors Technology, a support element for the retail execution
13:00 - 13:30

Beata Kaczorek

Sales Effectiveness Director - Europe Nielsen Meet Ubershopper. Key shopper trends in Europe
13:30 - 14:30

Lunch and networking

14:30 - 16:30

Plenary Session III – SHOPPER INSIGHTS

14:30 - 14:50

Gabriela Cretu

Trade Marketing Director Ursus Breweries Ursus Breweries, in a New Era. What’s Next?
14:50 - 15:10

Ramona Bloju

Commercial Manager Strategy and Planning Philip Morris Trading Transforming an industry. How to innovate in the tobacco market?
15:10 - 15:30

Oana Bejan

Modern Trade Manager Danone Romania From transaction to cooperative. A diagnosis of collaboration between manufacturers and retailers
15:30 - 15:50

Catalin Bulbariu

Category Development & Insights Manager Coca-Cola HBC Romania Can independent retail be a growth vector in the future?
15:50 - 16:30

Keshia Walvin

Senior Retail Analyst - International IGD What’s shaping the grocery market in Eastern Europe?
16:30 - 16:40

Conference closing

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